Planning Product Launches in ARTOVA
ARTOVA includes a complete Product Launch System designed to help you plan, organise, and improve your launches - all in one place.
Instead of juggling spreadsheets, notes, and timelines, you can map everything visually from early planning through to post-launch reflection.
How to Access the Product Launch Section
1. Open ARTOVA
2. Go to your Dashboard
3. Click Product Launch in the sidebar or dashboard card
4. Inside you'll find the Product Launch tools available.
Using the Seasonality Timeline
The Seasonality Timeline helps you plan launches across the year.
To add a launch or event:
1. Click Add Event
2. Enter your launch name and details
3. Add notes or action steps if needed
Your event will appear in your yearly view
You can use this to map:
• Product launches
• Promotions
• Campaigns
• Seasonal ideas
• Important business dates
Using the Launch Timeline Planner
The Launch Timeline Planner breaks your launch into weekly steps so you know exactly what to do.
To create a launch:
1. Open Launch Timeline Planner
2. Click Add Week
3. Add tasks inside each week
You can track tasks as:
• To Do
• Scheduled
• In Progress
• Completed
Each week also includes space for notes and goals.
Using Launch Reflection
After your launch, you can record insights inside Launch Reflection.
To create a reflection:
1. Click Add New Launch Reflection
2. Enter your launch name
3. Add your notes in each section
You can capture:
• What went well
• What could improve
• Customer feedback
• Ideas for next time
This helps you improve future launches.
Recommended Workflow
Many users follow this simple process:
1️⃣ Plan your year with Seasonality
2️⃣ Create your weekly launch plan
4️⃣ Run your launch
5️⃣ Reflect and improve
Tip: Before you launch, check your numbers! Head to the Product Profit Calculator to make sure that what you launch, is profitable.
Tips for Planning Launches
• Start earlier than you think
• Leave buffer time between launches
• Track progress weekly
• Use reflections to improve each time
Need Help?
If you get stuck, you can contact support and we’ll be happy to help. We usually respond within 24 hours.
Using ARTOVA
Learn how to use ARTOVA’s systems to plan projects, manage content, and stay organised.