Content Planning System
The Content Planning System helps you organise your ideas, plan your posts, and visually map your content across the month - all in one place.
It combines your content strategy with a visual calendar, so you always know what you’re creating and when.
Understanding the Structure
The Content Planning System has two main parts:
1. Social Media Strategy
This is where you define your content pillars and goals.
Your pillars help guide what you create, so you’re not starting from scratch every time.
Examples of pillars might include:
• Education
• Behind the Scenes
• Product Promotion
• Personal Stories
• Tips & Tutorials
Each pillar also includes a call-to-action, helping you stay intentional about what you want your content to achieve.
2. Monthly Content Calendar
This is where you plan and organise your content visually across the month.
You can:
• Assign content types using colour tags
• Drag and drop posts
• Upload images
• Track completion
• View your schedule at a glance
Setting Your Monthly Goals
At the top of the calendar, you’ll see a Monthly Goals section.
This is a space to write what you want to achieve during that month.
For example:
• Promote a new product
• Grow email list
• Increase engagement
• Stay consistent with posting
This helps connect your daily content to your bigger business goals.
Creating Colour Categories (Content Types)
Colour tags help you quickly see what type of content you’re posting.
You can customise these to match your workflow.
Examples:
• Carousel
• Reel
• YouTube
• Pinterest
• Email
• Blog
• Podcast
To create or edit tags:
1. Add or edit a colour category in the Colour Key section
2. Select the tag you want to use
3. Click on a calendar date to apply it
Your content will then appear in that colour across the calendar.
Adding Content to the Calendar
To add a new piece of content:
Click on a date in the calendar
A popup will appear
Choose your content type
Add a title and any notes
Upload media if you want a visual reference
Click Save
Your content will now appear on the calendar.
Uploading Images to your Calendar
You can upload images directly inside the event popup.
This is especially helpful for:
• Seeing what your feed will look like
• Tracking designs you’ve created
• Keeping assets organised
• Planning visually across platforms
To upload media:
1. Open the event popup
2. Scroll to the Media section
3. Click or drag files to upload
The image will appear inside your calendar view.
Marking Content as Complete
When a piece of content is finished, you can mark it as complete.
Simply click the coloured circle on the calendar item.
This gives you a quick visual sense of progress across the month.
Moving and Rearranging Content
Plans change - and that’s normal.
You can drag and drop content to move it to a new date anytime.
This makes it easy to adjust your schedule without starting over.
Switching to Daily View
If you want a closer look at a specific day, you can expand the calendar into daily view.
This is useful when:
• You’re posting multiple pieces of content
• You want more detail
• You’re planning a launch period
Tips for Using This Section
• Start with your content pillars before planning posts
• Focus on consistency, not perfection
• Use visuals to stay motivated
• Review your calendar weekly
• Adjust your plan when needed
Remember - the goal is clarity, not pressure.
Need Help?
If you get stuck, you can contact support and we’ll be happy to help. We usually respond within 24 hours.
Using ARTOVA
Learn how to use ARTOVA’s systems to plan projects, manage content, and stay organised.