Last updated: [18.03.2026]

Artova (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your information when you:

• Visit our website

• Create an account

• Use the Artova platform (web or app)

• Purchase a subscription

• Interact with our services

By using Artova, you agree to the practices outlined in this policy.

1. Who We Are

Artova is a digital software platform designed for creative business owners.

Operated by:
Fizz and Flourish
Scotland, United Kingdom
Email: hello@artova.io

2. Data We Collect

We collect personal data in the following categories:

2.1 Information you provide

• Name

• Email address (used for login and communication)

• Account login credentials (encrypted)

• Payment details (processed securely via third-party providers - we do NOT store card details)

• Any information you submit via forms, support requests, or communication

2.2 Account & usage data (inside Artova)

• Projects, tasks, and content you create within the platform

• Uploaded files (e.g. images, documents, content planning assets)

• Subscription status (active, cancelled, renewal dates)

• Basic usage activity (for functionality and support only)

2.3 Information collected automatically

When you use our website or platform:

• IP address

• Device type

• Browser information

• Pages visited and actions taken

• Cookies (see section 8)

2.4 Email engagement

Through our email provider, we may collect:

• Email opens

• Link clicks

• Unsubscribe activity

This helps us improve the relevance of our communication.

3. How We Use Your Data

We use your data to:

• Create and manage your Artova account

• Provide access to the platform and its features

• Process payments and manage subscriptions

• Deliver onboarding guidance and support

• Send important account and service updates

• Send marketing emails (if you opt in)

• Improve the performance and usability of Artova

• Maintain platform security and prevent misuse

• Comply with legal and financial obligations

We never sell your personal data.

4. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

• Contract - to provide access to Artova and deliver services you’ve signed up for

• Consent - for marketing emails and optional communications

• Legal obligation - for accounting, tax, and compliance requirements

• Legitimate interest - to improve our platform, user experience, and services

5. Sharing Your Data

We only share your data with trusted providers required to operate Artova:

• Systeme.io - email marketing, checkout, and user communication

• Stripe / PayPal - payment processing

• Hosting / infrastructure providers - to run the platform securely

• Analytics tools (e.g. Google Analytics) - to understand usage and improve performance

All providers handle data securely and comply with relevant data protection regulations.

We do not sell or share your data for advertising purposes.

6. Data Retention

We retain your data only as long as necessary:

• Account data: while your account is active

• After cancellation: your data is securely stored in case you return

• Purchase data: retained for up to 6 years (UK legal requirement)

• Email data: until you unsubscribe

You may request deletion of your data at any time (subject to legal obligations).

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Withdraw consent (unsubscribe from emails)

• Restrict or object to processing

• Request a copy of your data

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact: hello@artova.io

8. Cookies

We use cookies to:

• Enable core website and platform functionality

• Remember login sessions

• Analyse usage and improve performance

• Support checkout processes

You can control or disable cookies in your browser settings.

Please note: some features may not function properly without cookies.

9. Email Communications

You may receive emails from us when you:

• Create an account

• Purchase a subscription

• Join our mailing list

These may include:

• Account and billing updates

• Onboarding and support emails

• Product updates and improvements

• Tips, tutorials, and educational content

• Marketing emails (if you opt in)

You can unsubscribe at any time via the link in any email.

10. Children’s Privacy

Artova is not intended for individuals under the age of 16.
We do not knowingly collect personal data from children.

11. Data Security

We take data security seriously and use:

• Secure servers

• Encryption where appropriate

• Restricted access to sensitive data

However, no system is completely secure, and use of the platform is at your own risk.

12. Use of AI

Artova may use artificial intelligence (AI) features to support certain tools within the platform.

This may include assisting with:

• content ideas or organisation

• workflow suggestions

• productivity features designed to help you manage your creative business

Any data processed by AI is used solely to provide and improve these features.

We do not use your personal content to train public AI models, and your data is never sold or shared for this purpose.

You remain responsible for reviewing and using any AI-generated outputs within your business.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page, with the updated date shown at the top.